Responsive Websites are a Must-Have

Fall 2014

Back to the Spin66 Studio Circular

Here at Spin66 Studio, we take on a large array of marketing, design & communications projects. Usually the projects we engage in each year vary in application due to our multitude of services. However, this year we have been very busy due to a spike in our clients’ need for having responsive websites.

Why is this trend a must-have for everyone?
As more and more time goes on with smartphones & tablets on the market, they have quickly become the norm. Today, a user is equally likely to be viewing your website on one of these devices in addition to the mainstay desktop browser. A responsive website fitted to the exact screen your looking at is the future of web design, absolutely.

The most important aspect of any website is usability.
“With a responsive site, your content will become more easily navigable and user-friendly for your site’s visitors, providing a great experience and increasing the likelihood that your customers will look more favorably upon your business and your brand.” - Lou Leonardis of Trillion Branding

The flip side of this is the plethora of websites that are designed to be visited in a desktop view only simply aren’t user-friendly. Websites that do not yet have a responsive design appear old, clunky and perhaps even hard to navigate in phone or tablet view. The reason for this; content and images aren’t scaled to the screen you’re viewing. Sometimes content can get completely lost or images can be too large, forcing a viewer to zoom way out, where then, they are unable to read the content and are forced to zoom back in. Bottom line, it’s usually a hassle to view non-responsive sites on a phone or tablet.

Beyond usability, there are other benefits of having a responsive site. One of these being that responsive sites gain a preferred page ranking in mobile searches. We hope we don’t need to tell you why this is a good thing.

There are alternatives to responsive web design, but they are not excellent solutions. For example, many businesses choose to make a separate URL and website for smartphone viewers. Obviously, utilizing a separate URL is not optimum for business recognizability, search engine optimization, social media consistency, among other things. Other alternatives are similarly, not premium solutions.

2014 has been named the year of the cloud, but we think it should be simultaneously labeled as the year of the responsive website. We note this because we have been so busy designing, building, and re-building our own and our clients websites, to be responsive. While some are choosing to keep the same look and feel of their sites when switching over to a responsive layout, others are using the opportunity to update the look and feel of their site as the structure must be rebuilt anyway.

Either way, this trend is not going away and it will absolutely be instrumental to success for any business to have a responsive website.



Check out our clients who decided to go responsive with their websites.


Written by Samantha Ray