Media Alert

February 3, 2012
8:00am EST (USA), 2:00pm CET (Europe)

Spin66 Studio Creates SafeNet, Inc. Fictitious Character Brand - Winfield the Compliance Monster


Santa Cruz, California, USA ? Spin66 Studio, a marketing communications and design agency whose focus is raising business brand awareness and strengthening client market positioning, was selected by SafeNet, Inc. to develop and design a fictitious brand character which will be used as a spokesperson in social media spots such as Facebook and Linked In. The character name is Winfield the Compliance Monster and has been developed as the PCI compliance and data governance regulations expert with a mission to feed off the struggles faced by IT Staff and companies trying to keep up with regulations such as SOX, HIPAA and BASEL II.

Spin66 Studio developed ten prototype characters prior to SafeNet selecting the current one. To date, Spin66 Studio has created twenty character scenerios of the Winfield Compliance Monster which will also be used in other marketing programs by SafeNet, Inc. You can view the character portfolio here.

SafeNet, Inc. owns the rights to this final character brand and will use it in advertising and their social media programs. To date they have already shared the brand with at least one other marketing agency for use in campaign development.

A quote from SafeNet, Inc. ? "Spin66 Studio was great to work with. They brought an enormous amount of creativity to the table, and my team and I were very happy with the final product. Their artwork is essential to tell our unique story that's part of our strategy for the year."

About SafeNet, Inc.

SafeNet is a leading global provider of data protection. For over 25 years, Fortune 500 global corporations and government agencies have turned to SafeNet to secure and protect their most valuable data assets and intellectual property. SafeNet's data-centric approach focuses on the protection of high value information throughout its lifecycle, from the data center to the cloud. More than 25,000 customers across commercial enterprises and government agencies trust SafeNet to protect and control access to sensitive data, manage risk, ensure compliance, and secure virtual and cloud environments.

About Spin66 Studio

Spin66 Studio is a marketing communications and design agency. We help companies bring awareness to their brand and strengthen their position in the marketplace. Headquartered in Santa Cruz, California and founded in early 2005 Spin66 Studio has worked with more than thirty companies in everything from brand strategy and development, marketing strategy, communications, product launches, marketing programs. For more information visit Spin66 Studio at
For further information regarding this or other announcements, please contact



Winfield the Compliance Monster

Character developed and designed by Spin66 Studio for SafeNet, Inc.


Click HERE to see additonal news.